A min 8-page report with min 15 references. At least 5 pages min to recap your personal findings 3 pages for Your Plan and Priorities. 1. Conduct an introduction of the company by using a 7ps marketing model. And then refine your Selected Marketing Model for your chosen company by using a SOSTAC Planning Strategy Model. 2. Use the RACE Maturity Digital Marketing Excellence 3. Appy RACE Model(Use Table Figure Race Strategy Framework) 4. What are the domains of the tools ( not the technical tools) you will use for your company (Such as Social Media Listening CRM and Campaign Management¦) following the RACE? 5. Use the Content Marketing or the Content Distribution Matrix 6. Marketing planning Hierarchy ( Your Action Plan). You can mention models application timeframe inside the Planning. You will do a (DRIP or AIDA¦)
A hands on review“I expect your application of concepts review to be approximately 2 “ 3 pages; to include references from the APUS Library system (failure to include such references will detract from your grade on the assignment) and that the paper be written in proper grammar/spelling. The intention of this assignment is to apply the concepts to real world situations. Write well“Do your best work. Be sure to cite your work! 1. Much of U.S. culture is influenced by products from Hollywood including movies and television programs. Select a current television program and explain how it might affect the cultural environment.
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A hands on practice“ The intention of this assignment is to apply the concepts to real world situations. Write well“Do your best work. Use and refer to all the concepts in our readings as well as the APUS library this week to effectively answer this question. Be sure to cite your work! Deliverable length is approximately 2 “ 3 pages. Bottled water consisting of still and sparkling unflavored and flavored waters is a hot industry-sales grew by 8.8 percent between 1 and 6 and are expected to grow another 48.5 percent by 2011. The bottled water industry in the United States totaled 31.4 billion liters valued at $15.6 billion in 6-thats an average of $0.50 in revenue per liter. Big players in this industry include Nestle PepsiCo and Coca-Cola. Nestle is the market leader selling 9.58 billion liters followed by PepsiCos 4.33 billion liters and Coca-Colas 3.74 billion liters. 1. What were the 6 market shares by volume for Nestle PepsiCo and Coca-Cola in the bottled water market. Why would someone in a management position in either business or marketing need to know this information? How would this information be relevant and applicable in marketing? 2. How much revenue did one market share point represent in 6? How much will it represent in 2011? Why is this useful and how relevant is it in Marketing?
A hands on practice“ The intention of this assignment is to apply the concepts to real world situations. Write well“Do your best work. Use and refer to all the concepts in our readings as well as the APUS library this week to effectively answer this question. Be sure to cite your work. Deliverable length is approximately 2 “ 3 pages. 1. Using the percent of sales method an advertiser set its budget at a certain percentage of current or forecasted sales. However determining what percentage to use is not always clear. Many marketers look at industry averages and competitor spending for comparisons. Trade publications such as Advertising Age publish data regarding industry averages as well as advertising-to-sales ratios for top advertisers. For more discussion of the financial and quantitative implications of marketing decisions see Appendix 2 Marketing by the Numbers Chapter 14. **Using information regarding industry and leading advertisers advertising-to-sales ratios (see Advertising-To-Sales File and US Sales per Advertising File) recommend percentages of sales that advertisers in the following industries should use to set next years advertising budget: beverages bicycle dealer furniture store jeweler womens clothing store and automobile manufacturer. 2. AARP Magazine and Readers Digest are the top two magazines with regard to circulation. They also attract similar audiences. Although consumers aged 50+ are plugged in online like younger consumers they still like print media making these two magazines valuable media vehicles in which to reach seniors with their advertising. **Using advertising rate information for these magazines (see AARP Rates file and RD Global Advertising Rates file) determine the cost per thousand of a full page 4-color advertisement. Which magazine is more cost effective for advertisers? How does targeting a specific market affect your decision? Why or Why not? 3. Salespeople do more than just sell products and services-they manage relationships with customers to deliver value to both the customer and their company. Thus for many companies sales reps visit customers several times per year-often for hours at a time. Thus sales managers must ensure that their companies have enough salespeople to adequately deliver value to customers. Determine the number of salespeople a company needs if it has 3000 customers who need to be called on 10 times per year. Each sales call lasts approximately 2 1/2 hours and each sales rep has approximately 1 250 hours per year to devote to customers per year. Why is this practice important to not only know how to do but to utilize in the area of marketing?
A companys strategic priorities must drive how capital allocations are made and the size of each units operating budget.Use recent (most recent five years) articles that discuss how a company has revised its pattern of resource allocation and divisional budgets to support new strategic initiatives. How do the revisions fit within the context of the material we have covered in our coursework (Thompson text and other material) from this week?Submission Details: Your analysis should be 500 words or less. Incorporate a minimum of at least one course (Thompson text) and one non-course scholarly/peer reviewed source in your paper. All written assignments must include a coverage page introductory and concluding paragraphs reference page be double-spaced and proper in-text citations using APA guidelines. Please only use scholarly references. Thompson Jr. A. A Peteraf M. A. Gamble J. E. and Strickland III A. J. (2020). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 22nd Edition. McGraw-Hill.
A cost estimator for a construction company has collected the data found in the source file Estimation.xlsx describing the total cost (Y) of 97 difference projects and the following 3 independent variables thought to exert relevant influence on the total cost: total units of work required (X1) contracted units of work per day (X2) and city/location of work (X3). The cost estimator would like to develop a regression model to predict the total cost of a project as a function of these 3 independent variables. a. Prepare two scatter plots showing the relationship between the total cost of the projects and each of the two independent variables (X1 and X2). What sort of relationship does each plot suggest? After data analysis you can find any cell in Excel to write down your interpretation. b. Suppose the estimator wants to use the total units of work required (X1) contracted units of work per day (X2) and city/location of work (X3) as the independent variables to predict total cost. What should be the regression function between Y and X1 X2 and X3? What is the adjusted R-squared value of this model? What conclusions can you make? (Note that X3 is a dummy variable. You should process it into different categories as I showed you in the class lecture. You should expand X3 into Location1 Location 2 ¦. Location 5 to differentiate the six locations.) After data analysis you can find any cell in Excel to write down your interpretation.
A chain of European womens clothing stores working with A and B classes . Their market becoming extremely competitive because several aggressive fashion stores are expanding aiming the young fashion “ conscious buyers .They will begin with 8 branches in Jeddah & Riyadh . Also they planned to use digital marketing and advertising to distribute fasion products . The questions : Q1: Define the term marking management and briefly explain the various elements of marketing mix being pursued in this case ? Q2: how can you change the traditional mix to core business process concept ? Q3: select the target market ? Q4:select the USP unique selling preposition (brand promise you can rely on to attract customer Q5:choose one of the target markets and write the full segments description (social class place time income and education ¦.etc )of prospective consumer of there products ? Q6: If the company have five competitors in the Saudi market you can tell them to offer other brands and how ? Fighting of segmenting brands or both ? Give me examples Q7 : Identify the channel of distribution the company would adapt and justify it by giving one reason. And what is the distribution strategy can be use by this company in future ( direct or indirect )(intensive or selective ) Q8 : Identify and explain the communication mission used by this company and put some new tools can company use in the future ? Q9: place the appropriate brand name of the product and slogan? Q10 : what is the proper pricing policy can be used ? And why ?what pricing strategy can use (skimming or penetration and why )
A business plan for a woman clothing boutique named Peppas Closet. Create a business plan that requires the application of data analysis tools such as Excel and interpretations of statistical findings from a business that is similar to the one you would like to launch in the future. This business plan should be written for a business that you would like to launch in the future. If you are unsure of the type of business you would like to launch consider looking at your hobbies and outside interests that might be transferable to a business. This business plan should be 3-5 pages long and include the following: Executive Summary Business description Product or service offered Funding request or loan information Business summary Industry overview Seasonal factors (if any) Position in the industry Legal issues (patents trademarks etc.) Target markets Competition Services (what service business is providing how to treat customers etc.) Strategy and Implementation summary Business plan (tactics as part of sales promotion and marketing campaign) Financial Plan Startup costs Other costs such as maintenance sales and production expenses. Regular monthly expenses for salaries benefits and utilities. The amount the business is expected to generate in the first year. Requirements: APA format including in-text citations cover page and reference page 12 point font double spaced
A cause marketing campaign is a promotional effort between a for-profit brand and a not-for-profit charity to build positive awareness of the for-profit brand. When the consumer buys the for-profit brand a portion of the sale generally goes to the charity. Thus the consumer feels good in supporting the charity and this positive goodwill is then carried over to the brand. This is one of the reasons why the strategic choice of the charity is so important. All three of these elements must be included for a cause marketing campaign so everyone wins! Research and discuss a cause marketing campaign that impressed you. In your discussion include: the for-profit brand the charity (not for profit) why this association works to support the for-profit brand and how the consumer is involved through a purchase. Provide your research specific to this cause marketing campaign through a reference or source that is formatted using APA or SWS guidelines. Simply copying and pasting a link does not follow these guidelines and is considered plagiarism by Strayer.